Wordpress / WooCommerce Plugin

The Armanet WordPress Plugin is designed to seamlessly integrate Armanet’s advanced ad tech solutions into your WordPress site. It offers smart detection of WooCommerce installations, automatically adding conversion tracking to streamline your ecommerce operations.

With this plugin, you can efficiently manage and optimize your ad campaigns, ensuring accurate tracking of conversions and improving your overall advertising performance.

What the plugin does

The plugin is designed to streamline two critical aspects of ecommerce advertising: automatic conversion tracking via events and providing real-time inventory data for shopping ads. By embedding our SDK into the WooCommerce system, the plugin seamlessly listens for key ecommerce events—such as checkout success, cart additions, and product views—and transmits these signals to Armanet. This enables advertisers to precisely measure Return on Ad Spend (ROAS) by tracking revenue generated from ad-driven conversions. Additionally, granular event tracking allows for a deeper understanding of user behavior, helping advertisers optimize their campaigns with more relevant and engaging ads.

Beyond conversion tracking, the Inventory Sync ensures that Armanet has real-time access to your store's product availability, enabling efficient ad placements. The plugin exposes an API endpoint that Armanet calls to fetch an up-to-date product feed, ensuring that only in-stock items are promoted. This reduces wasted ad spend on out-of-stock products and improves the customer experience by aligning ad content with actual inventory. By combining automated event tracking with dynamic inventory updates, the plugin provides a comprehensive solution to enhance ecommerce advertising efficiency. More details on the feed structure and shopping ad functionality can be found here.

Installation Guide

Follow the steps outlined in this guide to get started and take your advertising campaigns to the next level.

Download Plugin (1.0.1)

Download the Armanet Plugin ZIP file

  1. Click the button above and download the plugin ZIP file to your computer.

Login to your WordPress Admin Panel

  1. Open your web browser and navigate to the login page of your WordPress admin panel.
  2. Enter your username and password, then click Log In.

Navigate to the Plugins page

  1. In the WordPress admin dashboard, look for the Plugins menu item on the left-hand sidebar.
  2. Click on Plugins, then select Add New to access the plugin installation page.

Upload the Armanet Plugin ZIP file

  1. On the Add Plugins page, click the Upload Plugin button at the top.
  2. Click the Choose File button, then locate and select the Armanet plugin ZIP file you downloaded earlier.
  3. Click Install Now to upload and install the plugin.

Activate the Armanet Plugin

  1. Once the installation is complete, click the Activate Plugin button to activate the plugin.

WooCommerce detection and configuration

  1. If you have WooCommerce installed, the Armanet plugin will automatically detect it.
  2. The plugin will enable conversion tracking for WooCommerce, ensuring that all sales and conversions are accurately tracked.
  3. You can customize the tracking settings as needed, such as enabling or disabling specific events.

Verify installation

  1. To ensure the plugin is working correctly, visit your website and perform a few test actions, such as adding products to the cart and completing a purchase.
  2. Check the Armanet dashboard to verify that the events are being tracked correctly.

Conclusion

With the Armanet WordPress Plugin, integrating advanced ad tech solutions into your WordPress site is a breeze. The plugin not only simplifies the process but also enhances your ecommerce tracking with its smart WooCommerce detection and automatic conversion tracking.

If you encounter any issues or need further assistance, please contact our support team.