Magento Plugin

The Armanet Magento Plugin is designed to seamlessly integrate Armanet’s advanced ad tech solutions into your Magento site. It offers smart detection of installations, automatically adding conversion tracking to streamline your ecommerce operations.

With this plugin, you can efficiently manage and optimize your ad campaigns, ensuring accurate tracking of conversions and improving your overall advertising performance.

What the plugin does

The plugin is designed to streamline two critical aspects of ecommerce advertising: automatic conversion tracking via events and providing real-time inventory data for shopping ads. By embedding our SDK into the Magento system, the plugin seamlessly listens for key ecommerce events—such as checkout success, cart additions, and product views—and transmits these signals to Armanet. This enables advertisers to precisely measure Return on Ad Spend (ROAS) by tracking revenue generated from ad-driven conversions. Additionally, granular event tracking allows for a deeper understanding of user behavior, helping advertisers optimize their campaigns with more relevant and engaging ads.

Beyond conversion tracking, the Inventory Sync ensures that Armanet has real-time access to your store's product availability, enabling efficient ad placements. The plugin exposes an API endpoint that Armanet calls to fetch an up-to-date product feed, ensuring that only in-stock items are promoted. This reduces wasted ad spend on out-of-stock products and improves the customer experience by aligning ad content with actual inventory. By combining automated event tracking with dynamic inventory updates, the plugin provides a comprehensive solution to enhance ecommerce advertising efficiency. More details on the feed structure and shopping ad functionality can be found here.

Installation Guide

Follow the steps outlined in this guide to get started and take your advertising campaigns to the next level.

Navigate to your Magento root directory, run the following command:

$ composer require armanet/magento-integration

Enable and install the module:

$ php bin/magento module:enable Armanet_Integration
$ php bin/magento setup:upgrade
$ php bin/magento cache:flush

Conclusion

With the Armanet Magento Plugin, integrating advanced ad tech solutions into your Magento site is a breeze. The plugin not only simplifies the process but also enhances your ecommerce tracking with its smart detection and automatic conversion tracking.

If you encounter any issues or need further assistance, please contact our support team.