Shopping Ads

Shopping ads utilize your existing product data to dynamically create ads across our platform. The product data you submit contains detailed information about the products you sell. We use these details to match a user's search to your ads, ensuring that the most relevant products are shown.

Shopping ads help you promote your online and local inventory, increase traffic to your website or local store, and attract better-qualified leads. To get started, send us your product data and create a campaign in Armanet Ads. Based on your campaign and product data, we will create ads on Armanet and other placements around the web, depending on the campaign type.

Unlike text ads that display only text, Shopping ads show users a photo of your product, a title, price, store name, and more. These ads provide users with a strong sense of the product before they click the ad, resulting in more qualified leads.

Benefits of Shopping Ads

  • Improved Sales: By showcasing product images along with essential details like price and store name, shopping ads provide potential customers with a visual and informative experience, leading to higher conversion rates.
  • Maximized Advertising Campaigns: Shopping ads attract more qualified leads by displaying comprehensive product information, which helps in better targeting and engagement.
  • Increased Traffic: These ads help in driving more traffic to your website or local store by capturing the interest of users actively searching for products you offer.

Integration Details

To create Shopping ads, your product catalog must be ingested by Armanet. This is achieved via feeds.

What are Feeds?

A feed is a file that contains a list of products you want to advertise through Armanet. When you add your products, you’ll assign attributes to each one. Your product feeds will use these attributes to group your products together. Once created, a feed can be used multiple times across various Armanet features.

CSV Format

The CSV feed must be available on a public URL that we’ll sync with every few minutes. For example: https://www.yourwebsite.com/feed.csv.

  • Name
    id
    Type
    string
    Description
    • Unique identifier for each product.
    • Use the product SKU where possible.
    • Keep the ID consistent when updating your data.
    • Use only valid Unicode characters.
    • Use the same ID for the same product across countries or languages.
  • Name
    title
    Type
    string
    Description
    • Product name.
    • Accurately describe your product and match the title from your landing page.
    • Avoid promotional text like “free shipping”, all capital letters, or foreign characters.
  • Name
    description
    Type
    string
    Description
    • Product description.
    • Accurately describe your product and match the description from your landing page.
    • Avoid promotional text like “free shipping”, all capital letters, or foreign characters.
  • Name
    link
    Type
    string
    Description
    • Product landing page URL.
    • Example: https://www.armanet.us/
    • Use your verified domain name.
    • Start with https.
    • Use an encoded URL that complies with RFC 2396 or RFC 1738.
  • Name
    image_link
    Type
    string
    Description
    • Product image URL.
    • Example: https://i.armanet.us/product.jpg
    • Link to the main image of your product.
    • Start with https.
    • Use an encoded URL that complies with RFC 2396 or RFC 1738.
    • Accurately display the product.
    • Accepted formats: JPEG (.jpg/.jpeg), WebP (.webp), PNG (.png), non-animated GIF (.gif).
  • Name
    availability
    Type
    enum
    Description
    • Product availability status.
    • Example: in_stock
    • Syntax: enum of in_stock, out_of_stock, preorder, backorder.
    • If sending a number, 0 or lower will be out_of_stock, anything higher than 0 will be in_stock.
  • Name
    price
    Type
    float
    Description
    • Product price.
    • Example: 249.99
    • Submit the product price accurately in floating point.
    • For bulk quantities or bundles, submit the total price of the minimum purchasable quantity.
    • If the product price is 0 and the sale price is not effective, the product will be hidden.
  • Name
    sale_price
    Type
    float
    Description
    • Product sale price.
    • Example: 149.99
    • Same requirements as the price attribute.
  • Name
    sale_price_effective_date
    Type
    timestamp
    Description
    • Date range during which the sale price applies.
    • Example: 2023-02-24T11:07+0100/2023-02-28T23:59
    • Syntax: ISO 8601 dates, separated by /.
    • Use together with the sale price attribute.
    • If no date range is submitted, the sale price always applies.

Feed Example

GET
https://www.yourwebsite.com/feed.csv
id,title,description,link,image_link,availability,price,sale_price,sale_price_effective_date
1,HK P2000 v2,The versatile and reliable P2000 incorporates many features of the legendary HK USP pistol,https://www.armoryiq.com/products/handguns-hk-81000039-642230261129-6528,"https://cdn.filestackcontent.com/Aucm0ze0SHM76x9FhaHgpz/resize=width:450,height:300/cache=expiry:max/https://www.filepicker.io/api/file/pxd2KmcQRY6p8246T61U",in_stock,899,799,2024-03-05T00:00/2024-03-13T23:59

By following these guidelines, you can ensure that your product data is correctly ingested by Armanet, allowing for effective Shopping Ads creation and campaign optimization.